The Action Factory Podcast

#182 - Chapter 4 - MENA VS DNA | Quit Your Diet: Think to Shrink

In this chapter, I share the story of a Big Issue seller in Manchester whose natural charisma sparked a powerful thought experiment: if DNA shapes our physical traits, what shapes our mental limits?
I call it ME-NA, our mental DNA. Unlike physical DNA, ME-NA can be rewritten. It sets the boundaries of our comfort zone, defines what we believe we deserve, and influences the choices we make in life.
From the streets of Manchester to the feats of endurance athletes like Rich Roll and Jason Lester, this chapter explores how ME-NA can either hold us back or propel us forward, and how rewriting it can transform not just our ambitions, but our entire life.
If you’ve ever wondered why some people break through every barrier while others stay stuck, this chapter will give you a whole new perspective.
Join for FREE tools & downloads: actionfactorypublishing.com packed with proven, life-changing methods to transform your mindset and body.
Coming Soon: The training course! Become a site member today and you'll get early lifetime access to this powerful course FREE upon release.
LET'S HAVE COFFEE! All Buy Me a Coffee supporters get exclusive invites to my monthly live coffee mornings.
Support this channel: https://www.buymeacoffee.com/quityourdiet
Subscribe now to never miss insights, techniques, and tips to revolutionize your relationship with food—and yourself. Connect with me: actionfactorypublishing.com

#181 - Chapter 3 – How to Use This Book | Quit Your Diet: Think to Shrink

If you think you can skim this book like a crash diet and get results, think again. This isn’t a quick fix, it’s a roadmap for lasting change, built to help you finally quit dieting for good.
In this episode, Michael Dawson lays out exactly how to get the most from Quit Your Diet: Think to Shrink.
You’ll discover why this isn’t just about weight loss, it’s about rewiring how you think, how you see yourself, and how you act in the world.
You’ll hear: The 3-part journey that shifts you from diet obsession to total freedom
Why the “diet mentality” keeps you stuck and how to break it
7 powerful mindset assumptions that can transform the way you approach change How to spot the hidden “robot” running your life and take back control
Why pretending you can is often the first step to actually doing it
This is more than a book, it’s a mental training program that puts you back in charge. Whether your goal is weight loss, confidence, or freedom from food rules, the tools you’ll learn here can create real, lasting change.
Listen now to discover how to prepare your mind for the journey ahead and why following this process step-by-step is the smartest decision you’ll ever make for your future self.
Coming Soon: The training course! Become a site member today and you'll get early lifetime access to this powerful course FREE upon release.
LET'S HAVE COFFEE! All Buy Me a Coffee supporters get exclusive invites to my monthly live coffee mornings.
Support this channel: https://www.buymeacoffee.com/quityourdiet Subscribe now to never miss insights, techniques, and tips to revolutionize your relationship with food—and yourself.
Connect with me: actionfactorypublishing.com

#180 - Chapter 2 – The Project That Changed Everything | Quit Your Diet: Think to Shrink

What if weight loss wasn’t about food, exercise, or willpower at all, what if the real battle was in your mind?
In this chapter, Michael Dawson takes you behind the scenes of The Morbidity Project, a 12-week NHS experiment that threw every professional resource, medical, dietary, fitness, and psychological, at a group of people living with severe, life-threatening obesity.
The mission: to give them the best possible chance of lasting change. But what Michael discovered in that fluorescent-lit tennis club meeting room would challenge everything the weight-loss industry teaches.
The problem wasn’t knowledge - it was belief. It wasn’t calories - it was identity.
You’ll hear:
Why most weight-loss programs are set up to work against your psychology
The tiny mindset shifts that sparked powerful, real-life changes in participants
Why success has to be defined by you not the scales
How the tools that transform addiction, trauma, and high-pressure business can transform weight loss too
This isn’t about fad diets, rigid rules, or punishing yourself thin.
It’s about learning to work with your mind instead of against it, because once you think differently, everything changes.
Listen now to discover the insights that became the foundation for the Quit Your Diet – Think to Shrink program.
Join for FREE tools & downloads: actionfactorypublishing.com and receive your free interactive copy of the book that started it all, 'Quit Your Diet – Think to Shrink,' packed with proven, life-changing methods to transform your mindset and body.
Coming Soon:
The training course! Become a site member today and you'll get early lifetime access to this powerful course FREE upon release.
LET'S HAVE COFFEE! All Buy Me a Coffee supporters get exclusive invites to my monthly live coffee mornings.
Support this channel: https://www.buymeacoffee.com/quityourdiet Subscribe now to never miss insights, techniques, and tips to revolutionize your relationship with food—and yourself.
Connect with me: actionfactorypublishing.com

#179 - Chapter 1 – Can We Make You Thin | Think to Shrink

What if the secret to lasting weight loss had nothing to do with diets, calorie counting, or endless workouts… and everything to do with the way you think?
In this first chapter of Think to Shrink, Michael Dawson takes you inside a groundbreaking NHS project where twelve people, each facing life-threatening health risks were given every possible tool to change their lives.
But what he discovered in that musty tennis club meeting room would turn conventional weight-loss wisdom upside down. This isn’t about food diaries, scales, or guilt-driven plans. It’s about why some of the most common strategies can actually make things worse… and how small, mindset-based shifts can create real, lasting change.
You’ll hear:
Why being “on a diet” can be a warning sign of weight gain
How everyday habits on autopilot keep us stuck, and how to break them
The surprising conflicts inside traditional weight-loss programs
Why defining your own success is the game-changer no one talks about If you’ve tried everything and nothing has worked, this is your invitation to try anything different - starting with the way you think.
Listen now to uncover the mindset tools that could change everything, whether you’re losing weight or chasing any life goal.
Join for FREE tools & downloads: actionfactorypublishing.com and receive your free interactive copy of the book that started it all, 'Quit Your Diet – Think to Shrink,' packed with proven, life-changing methods to transform your mindset and body.
Coming Soon: The training course! Become a site member today and you'll get early lifetime access to this powerful course FREE upon release.
LET'S HAVE COFFEE! All Buy Me a Coffee supporters get exclusive invites to my monthly live coffee mornings.
Support this channel: https://www.buymeacoffee.com/quityourdiet Subscribe now to never miss insights, techniques, and tips to revolutionize your relationship with food, and yourself.
Connect with me: actionfactorypublishing.com

#178 - Introduction – Quit Your Diet: Think to Shrink

What if you could quit dieting forever, and be free from food rules, calorie counting, and the endless cycle of hope and disappointment in just 14 days?
In this opening to Quit Your Diet: Think to Shrink, Michael Dawson shares how a life-changing NHS project working with twelve people facing life-threatening obesity inspired a radical new approach. One that throws out the old weight-loss script and focuses on the one thing every traditional program overlooks, your mindset.
You’ll hear: Why traditional diets often fail, not because you’re weak, but because they focus on the wrong problem
The MAP method - a 3-step process to break free from dieting forever
How “D-Day” can become your Diet Day, the moment you step out of diet territory for good
Why victory isn’t about what’s on your plate, but what’s in your head If you’re ready to stop fighting with food and start working with your mind, this is where the journey begins.
Listen now and discover how to prepare yourself for your final diet day, and the freedom that comes after. Join for FREE tools & downloads: actionfactorypublishing.com and receive your free i
nteractive copy of the book that started it all, 'Quit Your Diet – Think to Shrink,' packed with proven, life-changing methods to transform your mindset and body.
Coming Soon: The training course! Become a site member today and you'll get early lifetime access to this powerful course FREE upon release.
LET'S HAVE COFFEE! All Buy Me a Coffee supporters get exclusive invites to my monthly live coffee mornings.
Support this channel: https://www.buymeacoffee.com/quityourdiet Subscribe now to never miss insights, techniques, and tips to revolutionize your relationship with food, and yourself.
Connect with me: actionfactorypublishing.com